FROM THE ROAD TO YOUR ROUTINE
IWAS a tyre.
I once travelled mile after mile. When my time on the road came to an end, it seemed my purpose had ended too. But the material I was made from still had more to give. Through skilled craftsmanship, I was transformed into something new: a backpack, wallet, pencil case or pouch designed to become part of everyday life.
I was a tyre. Now, I'm ready for a new journey.
Discover the collection
5
A SECOND LIFE FOR TYRES
Made to keep moving.
After reaching the end of its original journey, tyre material can still take on a useful new role. Skilled makers transform it into functional accessories while preserving its distinctive texture and character.
1
Former tyre
A material that has completed its time on the road reaches the end of its original purpose.
2
Crafted by skilled hands
The material is selected and transformed into a practical new product.
3
Ready for a new journey
A backpack, wallet or everyday accessory begins its next chapter.
The only way is UP!
We transform yesterday's waste into products made for tomorrow, while strengthening local communities in the process.
