The concept of IWAS was born in India, on the back of a napkin… Our four co-founders developed a program that gives back to the people. IWAS is not another good cause, it is built as a sustainable model for all co-workers and stakeholders.

After creating some successful programs, Iwas decided to form a real brand, to further the growth of these programs, while offering a cool collection to consumers. Today, the IWAS team operates globally, but keeps a local approach.